The News Sentinel’s Knoxnews website saw dramatic increases in its unique users and page views in November primarily driven by its coverage of the Sevier County fires.
Building on a trend over the past several months, Knoxnews saw strong increases in unique users and page views, becoming No. 1 in the local market with a 35 percent market share of unique users, according to comScore Media Metrix data.
WATE was No.2 and once dominant market leader WBIR dropped to No. 3. WVLT is No. 4, according to comScore numbers.
In terms of engagement, knoxnews.com jumped to 43 percent market share in November, well ahead of WBIR, WATE and Local8Now (WVLT). Users spent nearly 30 million minutes on the site during November.
“Bringing the latest information to people in East Tennessee, and across the country, is especially vital when a news event as significant as the Gatlinburg fire occurs,” said News Sentinel Editor Jack McElroy. “We are proud to be doing our part and that readers are responding.”
In April, the News Sentinel became part of Gannett and is part of the USA TODAY NETWORK’s 109 local news sites and USA TODAY. It went into Gannett’s digital platform in early October and launched a new website design.
The USA TODAY NETWORK hit a new milestone in November, with 122.4 million unique visitors for the month and ranked No. 3 in comScore Media Metrix’s “News/Information” category, according to a company news release.
The NETWORK’s digital growth can be attributed to the election coverage by USA TODAY and its 109 local properties, including several in key battleground states, the release said.
Additionally, the NETWORK experienced record-breaking readership on Election Day, while also running exclusive “closing arguments” from Donald Trump and Hillary Clinton on Nov. 7.