Category Archives: In the news

Knoxnews is No. 1 in local website market share

The News Sentinel’s Knoxnews website saw dramatic increases in its unique users and page views in November primarily driven by its coverage of the Sevier County fires.

Building on a trend over the past several months, Knoxnews saw strong increases in unique users and page views, becoming No. 1 in the local market with a 35 percent market share of unique users, according to comScore Media Metrix data.

WATE was No.2 and once dominant market leader WBIR dropped to No. 3. WVLT is No. 4, according to comScore numbers.

In terms of engagement, jumped to 43 percent market share in November, well ahead of WBIR, WATE and Local8Now (WVLT). Users spent nearly 30 million minutes on the site during November.

“Bringing the latest information to people in East Tennessee, and across the country, is especially vital when a news event as significant as the Gatlinburg fire occurs,” said News Sentinel Editor Jack McElroy. “We are proud to be doing our part and that readers are responding.”

In April, the News Sentinel became part of Gannett and is part of the USA TODAY NETWORK’s 109 local news sites and USA TODAY. It went into Gannett’s digital platform in early October and launched a new website design.

The USA TODAY NETWORK hit a new milestone in November, with 122.4 million unique visitors for the month and ranked No. 3 in comScore Media Metrix’s “News/Information” category, according to a company news release.

The NETWORK’s digital growth can be attributed to the election coverage by USA TODAY and its 109 local properties, including several in key battleground states, the release said.

Additionally, the NETWORK experienced record-breaking readership on Election Day, while also running exclusive “closing arguments” from Donald Trump and Hillary Clinton on Nov. 7.

Weather Radio app launched

Storm Shield Weather Radio App
The Knoxville News Sentinel’s parent company, E.W. Scripps, has launched a NOAA Emergency Weather Radio for the iPhone.

It works, well, much like a weather radio, but is less expensive ($4.99) and easy to customize. Through the app, you will receive critical alerts via voice and push notification on major weather events.

Even when it’s not open, the app will “wake up” your iPhone with alerts wherever you are.

The weather radio app, available now only for the iPhone, but which will be available later this summer for Android devices, has these features::

Precise Alerts: Storm Shield provides more accurate alerts than many alerting services. Most services will alert you to severe weather if you are in a county only partially covered by a watch or warning, even if you are not actually directly within the watch/warning. Storm Shield alerts you only if the phone device or saved locations fall inside a watch/warning box. You can preselect and customize any or all of dozens of possible official National Weather Service watch or warning types.

Follow Me: The app will alert you if you are in an area when a relevant watch or warning is issued, no matter where you are in the United States.

Friends and Family: You can save up to five locations in addition to your current position. This will help you alert your friends and family in other locations of weather hazards.

Battery Management: You can control how much accuracy you want the application to use for your location, which will affect battery life. Use iOS Location Services for maximum location accuracy with background tracking. Disable background tracking to conserve battery life and use GPS only when the app is open.

Audio: Storm Shield provides audio alerts beeps followed by a brief description of the alert type. The audio could wake you in the middle of the night, or give you information you need when you can’t stop to look at the phone.

You can also listen to the alerts and forecasts for your area at any time.

Get more info or download the app by going the app’s website.

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Govols247 is new name for fast-growing Tennessee sports site

The fastest growing subscription sports site
covering the University of Tennessee is changing its name to to
make it more representative of its partner brands and to make it easier for
sports fans to recognize it as being the best premium site for Tennessee Vols
team and recruiting information on the Internet. had been called to reflect
the partnership between 247Sports in Brentwood, Tenn., and the
site of the Knoxville News Sentinel.

The site was launched on Dec. 29, 2010 and has been
one of the fastest growing sites in the 247Sports network.

“Our Tennessee site has exceeded all our
expectations,” said Shannon Terry, CEO of 247Sports. “We are extremely proud of
the site and our partnership with the News Sentinel. Even with our success, we
found that some users weren’t familiar with and its nickname of
‘GVX,’ which made it unclear to those potential subscribers that the site was
dedicated to covering the Tennessee Vols. As we move forward with this
partnership, we think this new name will help each of us tremendously when it
comes to branding the site.”

Knoxville News Sentinel Publisher Patrick
Birmingham feels the name change will help the web site better connect to all
Tennessee Volunteer sports fans. “ was the name we used when the News
Sentinel started a Tennessee sports site in 1996 and it’s a name many Vol fans
still use when they talk about the site.

“The new name combines the 15-year heritage of the
online site – one of the pioneering sports sites devoted to a single school –
and our decades of award-winning coverage of Tennessee sports in print with the
innovative technologies of the 247Sports network,” Birmingham said.

“With, the News Sentinel print sports
section, the existing site and the Sports Page radio show, we
have unmatched breadth and depth of Tennessee coverage.”

Subscriptions to are $9.95 for a monthly subscription, or
$8.95 per month ($107.40 a year) for an annual subscription. For a limited time,
you can try the site for the rest of the year free with no obligation. Go to today!


247Sports is an independent digital sports media
company that consists of market-leading college team and affinity sites.
247Sports utilizes next-generation technology and social media platforms to
deliver news to fans when they want it and how they want it, and this is
reflected in their slogan – “Your Team. All the Time.” The company was founded
by founder Shannon Terry. Bobby Burton, President and co-owner of
247Sports, is a former executive and football recruiting pioneer.
Terry and Burton helped grow into the clear market-leader in the
space before selling the company to Yahoo! in 2007 for $98 million.

About The Knoxville News Sentinel

The Knoxville News Sentinel, which celebrates its
125th year in December, is an award-winning E.W. Scripps Company daily
newspaper providing in-depth local coverage of sports, news and business to East
Tennesseans for over 100 years. The News Sentinel was among the first newspapers
to establish a website. To date, has won many national awards
including three 2008 Digital Edge Awards from the Newspaper Association of
America for best overall news website, most innovative user-participation and
best site design. The News Sentinel is the flagship property of the KNS Media
group which includes the Shopper-News, MetroPulse, Skirt!, the Greater Knoxville
Business Journal, and Home Market and Auto Seller magazines; The Sports Page
radio show; and operations that provide commercial printing and distribution

Duly noted and blogged

In the Washington Post blog The Fix’s annual list of best state political blogs, Knoxville is heavily represented.

The News Sentinel’s Tom Humphrey made the list for Humphrey on the Hill (OK, he’s based in Nashville, but works for a Knoxville newspaper).

Knoxville State Sen. Stacey Campbell’s Camp4U blog is on the list.

KnoxViews, the long-running progressive, community-driven citizen media site, founded by Randy Neal also was picked as among the best.

The final Tennessee state political blog on the list is PostPolitics in Nashville (there had to be one without a Knoxville tie).

Stateside Associates of Arlington, Va., which bills itself as the largest largest state and local government affairs firm, also has included Humphrey on the Hill among its best state politics blogs. The Nashville Post’s PostPolitics made that list, too.

Visuals Editor Jigsha Desai: A star in our midst

25 Under 35Knoxville News Sentinel Visuals Editor Jigsha Desai is featured in the April issue of trade magazine Editor and Publisher as one of the “25 under 35, The Next Generation of Publishing Leaders.”

Deena Higgs Nenad of Editor and Publisher introduced the group by saying:

They are young enough to have giant Homer Simpson cardboard cutouts in their cubicles, energetic enough to work long hours without Red Bull, and savvy enough to start not one but three newspapers in the midst of a historic downturn.

Theirs is a different journalism than their older counterparts. They find it hard to believe that before Google people actually had to make calls or go to the library for information, or that media kits were hardbound and sent by snail mail. Although they’ve practically grown up with the Internet and a cell phone at their fingertips, they’re smart enough to know that if they don’t understand a new piece of technology, they can always ask someone five years younger than them to figure it out. Change is something so familiar, they simply roll with it.