Category Archives: Announcements

Knoxnews is No. 1 in local website market share

The News Sentinel’s Knoxnews website saw dramatic increases in its unique users and page views in November primarily driven by its coverage of the Sevier County fires.

Building on a trend over the past several months, Knoxnews saw strong increases in unique users and page views, becoming No. 1 in the local market with a 35 percent market share of unique users, according to comScore Media Metrix data.

WATE was No.2 and once dominant market leader WBIR dropped to No. 3. WVLT is No. 4, according to comScore numbers.

In terms of engagement, knoxnews.com jumped to 43 percent market share in November, well ahead of WBIR, WATE and Local8Now (WVLT). Users spent nearly 30 million minutes on the site during November.

“Bringing the latest information to people in East Tennessee, and across the country, is especially vital when a news event as significant as the Gatlinburg fire occurs,” said News Sentinel Editor Jack McElroy. “We are proud to be doing our part and that readers are responding.”

In April, the News Sentinel became part of Gannett and is part of the USA TODAY NETWORK’s 109 local news sites and USA TODAY. It went into Gannett’s digital platform in early October and launched a new website design.

The USA TODAY NETWORK hit a new milestone in November, with 122.4 million unique visitors for the month and ranked No. 3 in comScore Media Metrix’s “News/Information” category, according to a company news release.

The NETWORK’s digital growth can be attributed to the election coverage by USA TODAY and its 109 local properties, including several in key battleground states, the release said.

Additionally, the NETWORK experienced record-breaking readership on Election Day, while also running exclusive “closing arguments” from Donald Trump and Hillary Clinton on Nov. 7.

Most read stories on knoxnews in 2015

A CSX train burns on Thursday, July 2, 2015, after it derailed near Old Mount Tabor Road in Blount County overnight. (MICHAEL PATRICK/NEWS SENTINEL)

A CSX train burns on Thursday, July 2, 2015, after it derailed near Old Mount Tabor Road in Blount County overnight. (MICHAEL PATRICK/NEWS SENTINEL)

The Top 10 most read stories on knoxnews during 2015.

1. Free iced coffee March 9 compliments of Dunkin’ Donuts

2. TRAIN UPDATE: Fire extinguished at 7 p.m. (had various headlines as story developed)

3. Idling your car to warm it up? Don’t for too long, and here’s why

4. Questions abound in shotgun slaying of 8-year-old girl

5. FBI: Kidnappings may be related

6. UT fires Donnie Tyndall after one season

7. Freezing rain, sleet expected today

8. This year’s Boomsday will be the last

9. Horror of Christian/Newsom killings in focus: What happened on Chipman Street

10. Driver’s tip leads to Knoxville father’s arrest in Ohio; child safe

Full access to knoxnews for the summer

We’re currently doing a promotion called “Surf all summer! Get full access to all knoxnews.com content for a limited time.”

You may have noticed that phrase on many of our Facebook posts.

This means whether you are subscriber or not, you can read all the articles on knoxnews.com. Comments are restricted to subscribers.

Change in comments coming

Facebook comments

Sometime mid-Monday morning, we’ll be implementing Facebook comments on knoxnews.com.

We already use Facebook to post comments here on knoxblogs.com and a large number of our users are on Facebook and familiar with how Facebook comments work.

The decision to change comments systems came, however, because our current comment technology vendor is going out of business and we needed a replacement. solution.

Here’s a link to the frequently asked questions page for the new comments.