Govols247 is new name for fast-growing Tennessee sports site

The fastest growing subscription sports site
covering the University of Tennessee is changing its name to to
make it more representative of its partner brands and to make it easier for
sports fans to recognize it as being the best premium site for Tennessee Vols
team and recruiting information on the Internet. had been called to reflect
the partnership between 247Sports in Brentwood, Tenn., and the
site of the Knoxville News Sentinel.

The site was launched on Dec. 29, 2010 and has been
one of the fastest growing sites in the 247Sports network.

“Our Tennessee site has exceeded all our
expectations,” said Shannon Terry, CEO of 247Sports. “We are extremely proud of
the site and our partnership with the News Sentinel. Even with our success, we
found that some users weren’t familiar with and its nickname of
‘GVX,’ which made it unclear to those potential subscribers that the site was
dedicated to covering the Tennessee Vols. As we move forward with this
partnership, we think this new name will help each of us tremendously when it
comes to branding the site.”

Knoxville News Sentinel Publisher Patrick
Birmingham feels the name change will help the web site better connect to all
Tennessee Volunteer sports fans. “ was the name we used when the News
Sentinel started a Tennessee sports site in 1996 and it’s a name many Vol fans
still use when they talk about the site.

“The new name combines the 15-year heritage of the
online site – one of the pioneering sports sites devoted to a single school –
and our decades of award-winning coverage of Tennessee sports in print with the
innovative technologies of the 247Sports network,” Birmingham said.

“With, the News Sentinel print sports
section, the existing site and the Sports Page radio show, we
have unmatched breadth and depth of Tennessee coverage.”

Subscriptions to are $9.95 for a monthly subscription, or
$8.95 per month ($107.40 a year) for an annual subscription. For a limited time,
you can try the site for the rest of the year free with no obligation. Go to today!


247Sports is an independent digital sports media
company that consists of market-leading college team and affinity sites.
247Sports utilizes next-generation technology and social media platforms to
deliver news to fans when they want it and how they want it, and this is
reflected in their slogan – “Your Team. All the Time.” The company was founded
by founder Shannon Terry. Bobby Burton, President and co-owner of
247Sports, is a former executive and football recruiting pioneer.
Terry and Burton helped grow into the clear market-leader in the
space before selling the company to Yahoo! in 2007 for $98 million.

About The Knoxville News Sentinel

The Knoxville News Sentinel, which celebrates its
125th year in December, is an award-winning E.W. Scripps Company daily
newspaper providing in-depth local coverage of sports, news and business to East
Tennesseans for over 100 years. The News Sentinel was among the first newspapers
to establish a website. To date, has won many national awards
including three 2008 Digital Edge Awards from the Newspaper Association of
America for best overall news website, most innovative user-participation and
best site design. The News Sentinel is the flagship property of the KNS Media
group which includes the Shopper-News, MetroPulse, Skirt!, the Greater Knoxville
Business Journal, and Home Market and Auto Seller magazines; The Sports Page
radio show; and operations that provide commercial printing and distribution