Top 25: What corporate America is reading

800-CEO-READ, a leading direct supplier of book-based resources, compiles a monthly list of best-selling business books based on purchases by its corporate customers nationwide. Here are the best sellers for March 2011, plus descriptions of the Top 10.

1. "The Thank You Economy" by Gary Vaynerchuk; HarperBusiness, 256 pages ($24.99)

2. "Make It in America: The Case for Re-Inventing the Economy" by Andrew Liveris; John Wiley & Sons, 240 pages ($24.95)

3. "The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social" by Jay Baer and Amber Naslund; John Wiley & Sons, 224 pages ($24.95)

4. "How to Market to People Not Like You: 'Know It or Blow It' Rules for Reaching Diverse Customers" by Kelly McDonald; John Wiley & Sons, 218 pages ($24.95)

5. "Practically Radical: Not-So-Crazy Ways to Transform Your Company, Shake Up Your Industry, and Challenge Yourself" by William C. Taylor; William Morrow, 320 pages ($27.99)

6. "Relationship Economics: Transform Your Most Valuable Business Contacts Into Personal and Professional Success (Revised, Updated)" by David Nour; John Wiley & Sons, 303 pages ($19.95)

7. "The Trusted Advisor" by David H. Maister, Charles H. Green and Robert M. Galford; Free Press, 256 pages ($15.95)

8. "Inside Every Woman: Using the 10 Strengths You Didn't Know You Had to Get the Career and Life You Want Now" by Vickie L. Milazzo; John Wiley & Sons, 272 pages ($21.95)

9. "Endgame: The End of the Debt Supercycle and How It Changes Everything" by John Mauldin and Jonathan Tepper; John Wiley & Sons, 318 pages ($27.95)

10. "Strengths Finder 2.0" by Tom Rath; Gallup Press, 175 pages ($22.95)

11. "How Companies Win: Profiting from Demand-Driven Business Models No Matter What Business You're In" by Rick Kash and David Calhoun; HarperBusiness, 272 pages ($26.99)

12. "What Got You Here Won't Get You There: How Successful People Become Even More Successful" by Marshall Goldsmith and Mark Reiter; Hyperion Books, 236 pages ($24.99)

13. "Winning Every Day: The Game Plan for Success" by Lou Holtz; Harper Paperbacks, 208 pages ($29.99)

14. "Cognitive Surplus: Creativity and Generosity in a Connected Age" By Clay Shirky; Penguin Press

15. "The Mirror Test: Is Your Business Really Breathing?" by Jeffrey W. Hayzlett; Business Plus, 256 pages ($24.99)

16. "The First 90 Days: Critical Success Strategies for New Leaders at All Levels" by Michael Watkins; Harvard Business Press, 208 pages ($29.95)

17. "Drive: The Surprising Truth about What Motivates Us" by Daniel H. Pink; Riverhead Books, 256 pages ($26.95)

18. "It's Your Ship: Management Techniques from the Best Damn Ship in the Navy" By D. Michael Abrashoff; Warner Books, 212 pages ($24.95)

19. "How: Why How We Do Anything Means Everything ... in Business (and in Life)" by Dov Seidman; John Wiley & Sons, 352 pages ($27.95)

20. "You Can't Lead with Your Feet on the Desk: Building Relationships, Breaking Down Barriers, and Delivering Profits" by Ed Fuller; John Wiley & Sons, 196 pages ($29.95)

21. "The Go-Giver: A Little Story about a Powerful Business Idea" by Bob Burg and John David Mann; Portfolio, 144 pages ($21.95)

22. "Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars (and More) That Engage Customers and Ignite Your Business" by Ann Handley and C. C. Chapman; John Wiley & Sons, 282 pages ($24.95)23. "Different: Escaping the Competitive Herd" By Youngme Moon; Crown

24. "Leading in Times of Crisis: Navigating Through Complexity, Diversity, and Uncertainty to Save Your Business" by David L. Dotlich, Peter C. Cairo and Stephen H. Rhinesmith; Jossey-Bass, 240 pages ($29.95)

25. "True North: Discover Your Authentic Leadership" by Bill George and Peter Sims; Jossey-Bass, 251 pages ($29.95)

___

Descriptions of the Top Ten:

1. "The Thank You Economy" by Gary Vaynerchuk; HarperBusiness, 256 pages ($24.99). Vaynerchuk is back with a bold and expansive look at the evolution of today's marketplace, revealing the essential factors defining and driving successful relationships between business and consumer.

2. "Make It in America: The Case for Re-Inventing the Economy" by Andrew Liveris; John Wiley & Sons, 240 pages ($24.95). Liveris presents a powerful case for how critically important domestic manufacturing is to the long-term health of the entire U.S. economy.

3. "The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social" by Jay Baer and Amber Naslund; John Wiley & Sons, 224 pages ($24.95). This book isn't about how to "do" social media. Instead, "The Now Revolution" gives you the blueprints for making those changes — for re-examining and retooling your company or organization to make real-time business work "for" you.

4. "How to Market to People Not Like You: 'Know It or Blow It' Rules for Reaching Diverse Customers" by Kelly McDonald; John Wiley & Sons, 218 pages ($24.95). The standard approach to marketing is to look for as many people as possible who fit one core customer profile. "How to Market to People Not Like You" challenges this traditional thinking about core customer bases, giving you a new approach to expand your customer base and your business.

5. "Practically Radical: Not-So-Crazy Ways to Transform Your Company, Shake Up Your Industry, and Challenge Yourself" by William C. Taylor; William Morrow, 320 pages ($27.99). From a co-author of "Mavericks at Work" comes a refreshing, rigorous look at pragmatic ways to shake things up and achieve real change in business.

6. "Relationship Economics: Transform Your Most Valuable Business Contacts Into Personal and Professional Success (Revised, Updated)" by David Nour; John Wiley & Sons, 303 pages ($19.95). "Relationship Economics" reveals that success comes from investing in people for extraordinary returns. This revised and updated version explains the three major types of relationships — personal, functional and strategic — and how to focus each to fuel enterprise growth.

7. "The Trusted Advisor" by David H. Maister, Charles H. Green and Robert M. Galford; Free Press, 256 pages ($15.95). In an ever-changing world, establishing trust can make or break business deals. The authors pinpoint the components of trust and explain how to apply their equations to a variety of situations.

8. "Inside Every Woman: Using the 10 Strengths You Didn't Know You Had to Get the Career and Life You Want Now" by Vickie L. Milazzo; John Wiley & Sons, 272 pages ($21.95). Milazzo, a millionaire entrepreneur, shares intimate secrets of her successes and setbacks on the road to building a thriving business.

9. "Endgame: The End of the Debt Supercycle and How It Changes Everything" by John Mauldin and Jonathan Tepper; John Wiley & Sons, 318 pages ($27.95). Mauldin takes an exhaustive look at world markets and why the economy has been so unpredictable. Around the world, countries are faced with difficult choices. "Endgame" provides a framework for making those choices.

10. "Strengths Finder 2.0" by Tom Rath; Gallup Press, 175 pages ($22.95). "StrengthsFinder 2.0" is meant to be the most accessible of all the books, to be used with employees at all levels of an organization.

(800-CEO-READ, a leading direct supplier of business books and other knowledge resources for businesses and organizations nationwide, is a division of Milwaukee-based Dickens Books. For complete descriptions of all books, visit http://800ceoread.com.)

Get Copyright Permissions © 2011, Knoxville News Sentinel Co.
Want to use this article? Click here for options!

© 2011 Knoxville News Sentinel. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

  • Discuss
  • Print

Comments » 0

Be the first to post a comment!

Want to participate in the conversation? Become a subscriber today. Subscribers can read and comment on any story, anytime. Non-subscribers will only be able to view comments on select stories.

Business Profiles

Best Lawyers

Contact Us

Features