Media company E.W. Scripps, parent of the News Sentinel, said it expects to see a sharp increase in TV revenue this year, while newspaper revenue should fall slightly.
Television revenue should jump 50 percent in 2012, due in part to increased political advertising and the recent acquisition of nine TV stations from McGraw-Hill Broadcasting Co., Cincinnati-based Scripps said in prepared remarks at the Noble Financial Equity Conference.
The Super Bowl is two and a half weeks away, but we already know who big winner will be –
broadcaster NBC Universal.
Last year’s Super Bowl had record viewership and brought in $228 million in advertising for Fox.
“It’s likely this year’s audience will be of a comparable size, adding to the cumulative $1.72 billion that advertisers have spent on Super Bowls over the past 10 years,” according to report on MarketWatch.
Many advertisers are being tight with their money these days, but the Super Bowl continues to attract big money.
After decades of complaints, consumers will finally get some relief from obnoxiously loud TV commercials.
The Federal Communications Commission on Tuesday established new regulations designed to prevent commercials from making your ears bleed. The new rules don’t take effect for a year, but it’s good to know relief is on the way.
Government regulation is often critized as being too intrusive, but I suspect these rules will be widely praised by politicians and consumers.
That sound you heard a few days ago were jaws dropping in newsrooms all over Knoxville when a certain political TV ad began airing.
For years the Pilot PR machine has bashed anyone in the local media who was foolish enough to describe the business founded by James A Haslam II, the company’s powerful and politically connected chairman, as a truck stop operator.
The hammer has come down hard on those who dared utter “Pilot” and “truck stop” in the same sentence. It’s travel centers. Repeat: travel centers. Don’t make that mistake again.
Which makes one wonder how the TV spot ever saw the light of day.