It’s been a tough year for the University of Tennessee men’s basketball team — multiple home court losses, an NCAA investigation, Coach Bruce Pearl’s suspension. But the Volunteers can take some solace in knowing the program is still a big-time money maker.
UT is No. 18 on Forbes’ ranking of the top revenue generating men’s basketball programs. According to U.S. Department of Education data, the UT men’s program generated $13,301,579 in revenue in the 2009-2010 season, Forbes reported earlier this week.