Tag Archives: Sea Ray

Malibu Boats gets some love from Motley Fool

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Following its successful IPO a few weeks ago, Loudon-based Malibu Boats is getting some love from a Motley Fool writer.
The maker of performance sports boats is in better shape than its competitors and positioned to take advantage of an improving market for power boats, Motley Fool writer Mark Lin says.
Here’s an excerpt from Lin’s Fool report:
“Malibu Boats is the outright market leader in performance sport boats and has seen its market share in the category increase from 23.9% to 32.9% over the past five years. Even more noteworthy is the fact that almost all of its major competitors lost market share during the period, suggesting that Malibu Boats hasn’t just ridden along on industry growth but has gained a real edge over competition.”
Competitors Mastercraft and Brunswick, maker of Sea Ray Boats, which have manufacturing plants in Vonore, Tenn., can’t like that assessment.
Malibu, which completed its IPO on Feb. 5, reported a gross profit of $11.7 million on sales of $43.9 million in the quarter ended Dec. 31.
Click here for the Motley Fool report.

Sea Ray goes jet-powered

Knoxville-based boat maker Sea Ray said today it is partnering with German engine manufacturer Weber Motor to produce a pair of new jet-powered boats.

A 21-foot model featuring the latest in jet propulsion technology will be released this fall. A 24-foot model will soon follow, the company said.

Weber will build the engines and jet propulsion.

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Will boat show award mean more sales for Sea Ray?

Knoxville-based Sea Ray Boats got a bit of good news from New York recently. The maker of pleasure craft won the Best Boat Display award at the 2012 Progressive Insurance New York Boat Show last weekend.022509searay1.jpg.jpg

“This award is a testament to Sea Ray’s efforts to bring to life the best sales atmosphere and owner experience possible,” Rob Noyes, vice president of marketing for Sea Ray, said in a news release.

Usually I would now say something snarky about industry awards, but the Great Recession was hard on Sea Ray so I will refrain. I hope, however, that the boat show effort translates into increased sales and a better future for the company’s Knoxville area manufacturing plants.

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Brunswick bets on better economy


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Boat maker Sea Ray Group has expanded its global retail network with the addition of 22 new dealerships in nine countries, the Knoxville-based company said Friday.


Brunswick Corp. apparently isn’t listening to the doomsayers on cable TV who say the world economy is circling the drain. The retail expansion follows an announcement last month that the company is building a 150,000 square-foot manufacturing plant in Brazil to make Sea Ray and Bayliner brand boats.

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First Hydra-Sports boats made by MasterCraft

MasterCraft Boat Co. in Vonore recently marked a milestone with production of the first Hydra-Sports Boat Co. boats built under MasterCraft ownership. Mastercraft bought Hydra-Sports, a maker of high-performance saltwater boats, in January.

The first Hydra-Sports 2011 models were completed earlier this month.

Boat making in the Knoxville region has taken its lumps in recent years as recession-battered consumers cut discretionary spending. Hundreds of manufacturing jobs in the region have been lost, mostly at Sea Ray, a divison of Brunswick Corp.

It’s good to see MasterCraft getting stronger.

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