Tag Archives: Sea Ray Boats

New Sea Ray yacht makes debut

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Winter has a few weeks to go, but boat show season is already here.
And Knoxville-based Sea Ray Boats is taking full advantage. The manufacturer this week introduced its new L- class yachts at the Yacht and Brokerage Show in Miami.
The flagship of Sea Ray’s new product line is the L650 Fly, a two-bridge boat that can reach a speed of more than 30 knots and comes with a master suite,  two additional staterooms, “spacious entertainment areas,” and “a robust helm station.”
The new yacht is — in the breathless prose that only a  news release writer can summon —  “a stunning example of design innovation and a paragon of Sea Ray’s Next Wave initiative to deliver a next-level boating experience.”
Or as Sea Ray President Tim Schiek says in the same news release: “The L-Class speaks not only to Sea Ray’s commitment to purposeful innovation, but also to the company’s strong legacy of impeccable craftsmanship, performance and service. It’s a marriage of style and substance— because we firmly believe in the importance of both.”
The news release doesn’t mention a price, but as the saying goes: “If you have to ask ….”
Sea Ray is a division of Brunswick Corp.
Click here for the Sea Ray news release.

Sea Ray parent reports strong 1Q

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Boat sales declined, but Brunswick Corp. still had a strong first quarter.

The parent company of Knoxville-based Sea Ray Boats and Brunswick Boat Group reported earnings from continuing operations of $54.9 million, or 59 cents per diluted share. That was up from $47 million, or 51 cents per diluted share in the first quarter of 2012.

Excluding discontinued operations, the company said it earned 76 cents per diluted share,  an increase of 24 cents from the prior year.

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China’s rapid growth could be good for Knoxville

China’s rapid economic acceleration could be a good thing for a piece of the Knoxville economy.022509searay1.jpg.jpg

Brunswick Corp., owner of Sea Ray Boats, which has manufacturing plants in the Knoxville region, expects a 25 percent increase in China sales in 2011.

“We believe the long-term potential in the marine business is larger than anywhere else in the world,” Brunswick CEO Dustan McCoy said in an interview April 2 with Bloomberg. “There is so much wealth here it is unique. Boating culture will take hold very strongly.”

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