Tag Archives: Regal Entertetainment Group

Regal Entertainment gets ‘Iron Man’ boost

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Blockbuster film “Iron Man 3” is giving Regal Entertainment
Group a major boost following the movie theater operator’s rather drab first
quarter.

The super hero flick starring Robert Downey Jr. produced opening
weekend ticket sales of $174.1 million in the U.S. and Canada, second largest
of all time.

In the first 12 days of release, the movie has delivered a
monster box office of $678.9 million worldwide, according to Hollywood.com.

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Hot dogs vs. healthy eating at Regal

twilight_atb_12.jpgNot wanting to leave anything untried in the pursuit of limited consumer dollars, Regal Entertainment Group is offering an interesting contrast in promotions.

On the one hand, the operator of the largest movie theater network in the country recently announced a new “healthy” addition to its concessions menu — four ready-to-eat meals from GoPicnic Brands. Each one nutritionally balanced, only 400 calories and sure to appeal to health conscious movie goers.

In sharp contrast, the Knoxville-based company will send one lucky customer to New York City this summer to be an honorary judge at the annual celebration of gluttony known as Nathan’s Famous Hot Dog Eating Contest.

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Regal expands IMAX deal

twilight_atb_12.jpgRegal Entertainment Group continues to go big.

 The Knoxville-based movie theater operator said today it will install 10 new IMAX theaters, which will give the company 87 IMAX screens in markets across the country.

The deal is part of an expansion of an existing jont revenue sharing agreement with IMAX Corp., Regal said in a news release.

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