Tag Archives: PR

FedEx in PR overdrive after viral video

By now you’ve seen the video of the FedEx deliveryman tossing a computer monitor over a fence.

In response the Memphis-based company has unleased its PR machine in an effort to soften the blow

The company has posted an apology  in a prominent spot on its website, Senior VP Matthew Thornton has a written and video apology on his blog, and the company has responded to numerous media requests for interviews.

The company is doing the right thing by responding quickly, but erasing the unfavorable video image from the public’s mind won’t be easy. One version of the YouTube video of the computer toss had been viewed nearly 758,000 times in less than two days. A Yahoo search of “FedEx delivery over fence” yielded 874,000 results.

That’s a lot of bad PR.

 

 

Houston, we have a problem

Posted by News Sentinel Business Editor Bill Brewer
Another sign of the impending apocalypse? You decide, but when a company’s local marketing/pr staffer has a pr firm in another state speak for her I’m heading for the hills and hiding under a rock.
Apple Inc. is creating another nationwide buzz with the Saturday release of its iPad, a computer the size and shape of a tablet that’s easier to handle than a laptop but larger and easier to read than an iPhone.
Given recent history with Apple’s release of the iPhone and iPod and the long lines of customers they incited, a call to West Town Mall management was in order Friday to plan for possible news coverage of the local Apple Store’s iPad release.

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Broken hubcap — what a pain

From News Sentinel Business Editor Bill Brewer:

To the hundreds of other media brethren out there who have received dirty, broken hubcaps today as part of a national pr blitz. I feel your frustration.
I know this plays into the hands of EZ Street cold asphalt, but couldn’t the organization’s public relations blitz be a little less obnoxious and more economical.
    

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