Our neighbors to the north have tossed down a challenge that University of Tennessee basketball fans cannot ignore.
I’m talking about the coal industry paying $7 million for a new residence for the University of Kentucky’s men’s basketball team. UT cannot afford to fall behind the basketball lodge race. UT athletics are too important to the Tennessee economy to let the Wildcats have the upper hand.
Perhaps the country music industry will come to the rescue and fund a new residence hall for the basketball Vols. Or maybe the travel center industry, which is pretty much dominated by Knoxville’s own Pilot Flying J, could come up with a few million dollars.
Pilot Travel Centers has invested a truckload of money in recent years building a reputation for serving premium coffee. Now, the Knoxville based company is spending another bunch of cash to upgrade the coffee bars at its recently acquired Flying J locations.
The company is spending approximately $150,000 per location on new coffee/deli bars at the Flying J travel centers.
“In the last 18 months we made a commitment to being a coffee authority,” said Whitman Harson, manager of hot beverages for Pilot Flying J. “Drivers know what we deliver they an trust. They know it’s going to be a great cup of coffee.”