Tag Archives: Open Road Films

Open Road Films poised to surge

Open Road Films, the movie distributor co-owned by Knoxville-based Regal Entertainment Group has had modest success since its launch last year, but it could end this year with a surge.

Four Open Road movies are scheduled to hit theater screens in the next few months.

How well these movies do at the box office could determine if the Open Road business model will have long-term success.

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Open Road gamble pays off for Regal Entertainment

2bda3aac6a142802050f6a706700d2af.jpgIt has to be fun when a gamble pays off. Knoxville-based Regal Entertainment Group is enjoying just such a payoff this week with the success of the action movie “The Grey.”

The Liam Neeson film opened No. 1 at the box office, bringing in nearly $20 million in its first weekend. Reviews have been good and “The Grey” is likely to make a whole lotof money for its distributor Open Road Films.

Open Road was created in March a year ago by Regal, operator of the largest chain of movie theaters in North America, and AMC, the second largest. Regal and AMC gambled on Open Road in response to a decline in major studio releases and the threat of movies being released direct into the home with video-on-demand technology.

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