Tag Archives: names

Cool names make a difference in business

Knoxville has a new contender for the coolest business name in town. Red Chair Architects made its debut today with the merger of Cockrill Planning & Design and Community Tectonics, firms with long local histories.

Unique, memorable names can give a company a competitive edge. Way too often businesses stick the founder’s name on the door and leave it there year after year. That might work for a law firm, but it’s boring.

Of course, good service is the bottom line. Cool names are meaningless if the company doesn’t deliver results for its customers.

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