Tag Archives: marketing

Can Bruce Pearl top Cas Walker?

Today’s surprise announcement that former UT basketball coach Bruce Pearl will be vice
031811vols_atb_06.JPGpresident of marketing for wholesale grocer H.T. Hackney, brings to mind Knoxville’s most famous grocery promoter of all time – Cas Walker.

Pearl is a born promoter, but it won’t be easy to match Walker’s flair for the unconventional.

caswalker_02.JPGWalker, a grocery store owner and former Knoxville mayor who made national news when Life Magazine published a photo of him preparing to punch a city councilman, would do anything to get shoppers in his stores. He threw coupons from airplanes, tossed live chickens from rooftops and once buried a man alive in the parking lot of a store on Chapman highway.

Walker set the bar high, but I’m confident Pearl is up to the promotional challenge. He should do well as Hackney’s marketing guru. But tossing chickens from Hackney headquarters doesn’t sound like a good idea. What should he do? Host a BBQ cookoff?

What promotions would you suggest for Hackney’s new VP?

Photos: Knoxville News Sentinel files

More on Cas Walker

Cas Walker video: Message to shoppers

Hypocrisy works in retail marketing

Clothing retailer Abercrombie & Fitch is the winner of  the August hypocrisy award. The
ODD Abercrombie Jersey Shor.JPGOhio-based company has announced it will pay the cast of the bizarre cable TV reality show “Jersey Shore” to not wear its clothes.

“We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans,” the retailer said in a news release.

Yeah, right. A&F is being a bit disingenuous, as The Street reports. The company  previously capitalized on the popularity of the show by selling “The Fitchuation” T-shirts, a play on cast member Mike “The Situation” Sorrentino’s name.

Hypocrisy usually works. The smackdown should be a winner for A&F.

A&F statement: Abercrombie & Fitch Proposes a Win-Win Situation

Photo: In this Nov. 17, 2010 photo, Mike “The Situation” Sorrentino poses at GQ magazine’s 2010 “Men of the Year” party in Los Angeles. (AP Photo/Chris Pizzello)

Blowing up Ruby Tuesday

You never know what will show up when surfing the Web. Here’s a link from Forbes that I had to
restaurant03.SY%2311158.jpgshare.

Among other things, the blogger comments on an off-the-wall marketing campaign for Maryville-based restaurant chain Ruby Tuesday.

If you like implosions, you will love the video.

Have fun.

Disruptors: BooneOakley’s Bush/Gore Posters And A “Botched” Ruby Tuesday Demolition

No science behind Power Balance wristbands? Shocking!

1e9b646b57840f00e10e6a706700efb9.jpg
The California company behind the popular Power Balance wristbands has admitted there is no scientific evidence behind its claims.

I know what you’re thinking. How can this be? You’ve seen the TV commercials. Sports stars swear by the wristbands.

But Australian authorities have gotten the company to come clean, according to the Associated Press.

The lack of scientific evidence may not be a suprise, but the company’s public admission is shocking.

And marketing genius.

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Gospel according to FedEx Office

It’s all going to be O.K. I know this because FedEx Office tells me so.

According to the company’s third annual “Signs of the Times” national survey, small biz owners are ready to take the economy to the promised land.

Or “eager to lead the charge out of the country’s protracted recession,” in the language of PR.

 

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