So far nothing has worked, but at least BP keeps trying to cap the gushing Gulf oil well. Give the company credit for trying. Not that it has any choice.
But BP has a choice when it comes to PR and it is failing miserably. Miserably.
BP can’t win the public relations battle — people are too mad and the damage too extensive — but the company should get imaginative in its approach to the public. It should start making significant payments to every Gulf Coast company hurt, or potentially hurt, by the spill.
I’m sure there is a corporate lawyer somewhere warning BP against being too generous and …