In the spirit of the season, here’s a suggestion for every CEO in the land from Forbes.com
contributor Geoff Loftus — be more like Santa Claus.
“Think about it for a minute: Has any CEO ever delivered better for longer than Santa? Had a more satisfied customer base? Had a more motivated workforce? Had a more famous, iconic world headquarters? Been more synonymous with his brand?,” Loftus writes.
Would your business be better off if you were more like Santa? Would your shareholders be happier?