Tag Archives: Brunswick

Malibu Boats gets some love from Motley Fool

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Following its successful IPO a few weeks ago, Loudon-based Malibu Boats is getting some love from a Motley Fool writer.
The maker of performance sports boats is in better shape than its competitors and positioned to take advantage of an improving market for power boats, Motley Fool writer Mark Lin says.
Here’s an excerpt from Lin’s Fool report:
“Malibu Boats is the outright market leader in performance sport boats and has seen its market share in the category increase from 23.9% to 32.9% over the past five years. Even more noteworthy is the fact that almost all of its major competitors lost market share during the period, suggesting that Malibu Boats hasn’t just ridden along on industry growth but has gained a real edge over competition.”
Competitors Mastercraft and Brunswick, maker of Sea Ray Boats, which have manufacturing plants in Vonore, Tenn., can’t like that assessment.
Malibu, which completed its IPO on Feb. 5, reported a gross profit of $11.7 million on sales of $43.9 million in the quarter ended Dec. 31.
Click here for the Motley Fool report.

New Sea Ray yacht makes debut

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Winter has a few weeks to go, but boat show season is already here.
And Knoxville-based Sea Ray Boats is taking full advantage. The manufacturer this week introduced its new L- class yachts at the Yacht and Brokerage Show in Miami.
The flagship of Sea Ray’s new product line is the L650 Fly, a two-bridge boat that can reach a speed of more than 30 knots and comes with a master suite,  two additional staterooms, “spacious entertainment areas,” and “a robust helm station.”
The new yacht is — in the breathless prose that only a  news release writer can summon —  “a stunning example of design innovation and a paragon of Sea Ray’s Next Wave initiative to deliver a next-level boating experience.”
Or as Sea Ray President Tim Schiek says in the same news release: “The L-Class speaks not only to Sea Ray’s commitment to purposeful innovation, but also to the company’s strong legacy of impeccable craftsmanship, performance and service. It’s a marriage of style and substance— because we firmly believe in the importance of both.”
The news release doesn’t mention a price, but as the saying goes: “If you have to ask ….”
Sea Ray is a division of Brunswick Corp.
Click here for the Sea Ray news release.

Sea Ray parent reports strong 1Q

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Boat sales declined, but Brunswick Corp. still had a strong first quarter.

The parent company of Knoxville-based Sea Ray Boats and Brunswick Boat Group reported earnings from continuing operations of $54.9 million, or 59 cents per diluted share. That was up from $47 million, or 51 cents per diluted share in the first quarter of 2012.

Excluding discontinued operations, the company said it earned 76 cents per diluted share,  an increase of 24 cents from the prior year.

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First Hydra-Sports boats made by MasterCraft

MasterCraft Boat Co. in Vonore recently marked a milestone with production of the first Hydra-Sports Boat Co. boats built under MasterCraft ownership. Mastercraft bought Hydra-Sports, a maker of high-performance saltwater boats, in January.

The first Hydra-Sports 2011 models were completed earlier this month.

Boat making in the Knoxville region has taken its lumps in recent years as recession-battered consumers cut discretionary spending. Hundreds of manufacturing jobs in the region have been lost, mostly at Sea Ray, a divison of Brunswick Corp.

It’s good to see MasterCraft getting stronger.

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