It has to be fun when a gamble pays off. Knoxville-based Regal Entertainment Group is enjoying just such a payoff this week with the success of the action movie “The Grey.”
The Liam Neeson film opened No. 1 at the box office, bringing in nearly $20 million in its first weekend. Reviews have been good and “The Grey” is likely to make a whole lotof money for its distributor Open Road Films.
Open Road was created in March a year ago by Regal, operator of the largest chain of movie theaters in North America, and AMC, the second largest. Regal and AMC gambled on Open Road in response to a decline in major studio releases and the threat of movies being released direct into the home with video-on-demand technology.