Tag Archives: advertising

Strong box office turns tide for Regal Entertainment

 
twilight_atb_12.jpgWeak movie theater attendance has been a drag on Regal Entertainment Group profits in recent months, but that is changing in the opening weeks of 2012.

Two financial firms this week raised their ratings and price targets for the Knoxville-based theater operator’s stock, citing improved theater attendance and advertising.

Piper Jaffray upgraded its rating for both Regal and National CineMedia, an in-theater digital advertising venture co-owned by Regal, to overweight from neutral.

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See below for this year’s Super Bowl winner


The Super Bowl is two and a half weeks away, but we already know who big winner will be –
super bowl.jpg
broadcaster NBC Universal.



Last year’s Super Bowl had record viewership and brought in $228 million in advertising for Fox.

“It’s likely this year’s audience will be of a comparable size, adding to the cumulative $1.72 billion that advertisers have spent on Super Bowls over the past 10 years,” according to report on MarketWatch.

Many advertisers are being tight with their money these days, but the Super Bowl continues to attract big money.

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Adzookie wants to paint your house and pay your mortgage

yellowHouse.jpgHomeowners looking for help paying the mortgage and who don’t care what the neighbors think, might want to consider an unusual offer from Adzookie.com, a mobile advertising company.

If you allow Adzookie to turn your house into painted billboard (see photo), the Orange, Calif., company will pay your mortgage for up to a year or as long as the house remains painted.

Why is the company doing this?

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Retail outlook study: More jobs, discounts and inventory

 The holiday shopping season should be a good one for consumers, retailers and unemployed workers looking for seasonal jobs, according to the retail outlook study by CIT Group Inc.

Compared to last year, retailers will stock more inventory, advertise more aggressively and offer more discounts, according to CIT’s second annual retail outlook survey. And more than two-thirds of retailers said they will be hiring more holiday workers than they did last year.

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Gospel according to FedEx Office

It’s all going to be O.K. I know this because FedEx Office tells me so.

According to the company’s third annual “Signs of the Times” national survey, small biz owners are ready to take the economy to the promised land.

Or “eager to lead the charge out of the country’s protracted recession,” in the language of PR.

 

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