The Super Bowl is two and a half weeks away, but we already know who big winner will be – broadcaster NBC Universal.
Last year’s Super Bowl had record viewership and brought in $228 million in advertising for Fox.
“It’s likely this year’s audience will be of a comparable size, adding to the cumulative $1.72 billion that advertisers have spent on Super Bowls over the past 10 years,” according to report on MarketWatch.
Many advertisers are being tight with their money these days, but the Super Bowl continues to attract big money.
The holiday shopping season should be a good one for consumers, retailers and unemployed workers looking for seasonal jobs, according to the retail outlook study by CIT Group Inc.
Compared to last year, retailers will stock more inventory, advertise more aggressively and offer more discounts, according to CIT’s second annual retail outlook survey. And more than two-thirds of retailers said they will be hiring more holiday workers than they did last year.