The California company behind the popular Power Balance wristbands has admitted there is no scientific evidence behind its claims.
I know what you’re thinking. How can this be? You’ve seen the TV commercials. Sports stars swear by the wristbands.
But Australian authorities have gotten the company to come clean, according to the Associated Press.
The lack of scientific evidence may not be a suprise, but the company’s public admission is shocking.
And marketing genius.