Category Archives: Public relations

Houston, we have a problem

Posted by News Sentinel Business Editor Bill Brewer
Another sign of the impending apocalypse? You decide, but when a company’s local marketing/pr staffer has a pr firm in another state speak for her I’m heading for the hills and hiding under a rock.
Apple Inc. is creating another nationwide buzz with the Saturday release of its iPad, a computer the size and shape of a tablet that’s easier to handle than a laptop but larger and easier to read than an iPhone.
Given recent history with Apple’s release of the iPhone and iPod and the long lines of customers they incited, a call to West Town Mall management was in order Friday to plan for possible news coverage of the local Apple Store’s iPad release.

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Broken hubcap — what a pain

From News Sentinel Business Editor Bill Brewer:

To the hundreds of other media brethren out there who have received dirty, broken hubcaps today as part of a national pr blitz. I feel your frustration.
I know this plays into the hands of EZ Street cold asphalt, but couldn’t the organization’s public relations blitz be a little less obnoxious and more economical.
    

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