Category Archives: Movie prices

Sony 3D policy could cost Regal Entertainment millions

Updated with comments from Regal Entertainment Group CEO Amy Miles

A new Sony Corp. policy regarding disposable 3D glasses could make some of next summer’s
regal0081_SY_4640.JPG3D movies more expensive for consumers and theater owners.

Sony’s movie studio has told Knoxville-based Regal Entertainment Group and other theater owners that it will no longer pay the millions of dollars per film it costs to provide disposable glasses for 3D movies, according to a story in The Hollywood Reporter.

In response to Sony’s new policy, Regal CEO Amy Miles said Wednesday that the Regal is committed to holding down costs for its customers and may devote fewer screens to show Sony 3D movies.

The battle over who pays for 3D glasses comes at a time when theater owners face sluggish revenue growth and consumers struggle with high unemployment and a weak economy.

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Movie theater prices headed higher

CNNMoney.com reports movie fans will pay more at the box office starting this weekend. IMAX movie prices will go up the most, but price increases are expected across the board.

Officials with Knoxville-based Regal Entertainment Group, the largest movie theater operator in the country, could not immediately be reached for comment.

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