Daniel Gross with Yahoo! Finance offers a good explanation of why the controversy over Chrysler’s Super Bowl ad is bogus — especially complaints from Karl Rove and other Republican operatives.
Here’s an excerpt: “Let’s review the record. Chrysler was run into the ground by Cerberus, a private equity company controlled by Stephen Feinberg, a major contributor to Republican candidates. When push came to shove in late 2008, Feinberg, a billionaire, chose not to use his own resources or those of his fund to meet Chrysler’s vast financial obligations. So in early 2009, the Bush administration, for which Karl Rove worked, used funds from the TARP, a piece of legislation the Bush administration proposed and that was supported by Republican Congressional leaders, to help Chrysler. … “
The Super Bowl is two and a half weeks away, but we already know who big winner will be – broadcaster NBC Universal.
Last year’s Super Bowl had record viewership and brought in $228 million in advertising for Fox.
“It’s likely this year’s audience will be of a comparable size, adding to the cumulative $1.72 billion that advertisers have spent on Super Bowls over the past 10 years,” according to report on MarketWatch.
Many advertisers are being tight with their money these days, but the Super Bowl continues to attract big money.