Scripps Networks loses domain name battle — again

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What’s in a name? A lot, if it’s on the Internet, says Scripps Networks Interactive Inc.
For the second time in recent weeks, the Knoxville-based lifestyle media  company has lost an effort to control a top level domain name,
Scripps most recently lost a “legal rights objection” filed against Google for use of the .diy domain name, according to the trade publication Domain Name Wire.
Scripps owns the home improvement cable channel DIY Network and for obvious reasons would like to control the use of .diy on the Web.
However, the panel that rules on domain name disputes determined that DIY is a generic term and “it is in practice impossible to run a business in do-it-yourself products without using the letters DIY in a wholly generic, descriptive way…,” Domain Name Wire reported Monday.
Scripps previously lost a similar objection for use of the .food domain name.
The Food Network is another of Scripps popular cable channels.
The use of domain names is controlled by the Internet Corporation for Assigned Names and Numbers and applicants for top level domain names must follow UDRP — the Uniform Domain-Name Dispute-Resolution Policy.
Click here for more from Domain Name Wire.

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