Scripps Networks expands dinner reservation service

After a successful launch in Washington, D.C. a few months ago, Knoxville-based Scripps Networks Interactive Inc. is expanding CityEats, its Web-based dinner reservation service.

The service, a partnership powered by Scripps-owned Food Network, is now available in Philadelphia.

About 130 resetaurants in D.C. and Philly have signed up with CityEats. The service will be available in New York and San Francisco later this year, reported Monday.

“Using mobile and cloud-based technology, CityEats gives restaurants the freedom to manage their entire restaurant on an iPad, smartphone or laptop. These tools arm restaurants with real-time data that helps them streamline operations in new ways. And for a busy restaurant, also offers waitlist technology that can send a text message to alert diners to whentheir table is ready,” says a Marketwire press release.

Scripps has entered a business dominated by OpenTable Inc., which began in 1998 and now has more than 25,000 participating restaurants in the U.S., Canada, Germany, Japan, Mexico, and the United Kingdom, according to its website.

SNI faces stiff competition in the dinner reservations battle, but for today at least investors are optimistic. SNI shares were up about 3 percent to $49.38 in early afternoon trading.

Will CityEats make it to Knoxville? Time will tell.

Click here for the Marketwire release.

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