Scripps Networks Interactive Inc. is hoping the good vibes at HGTV and DIY Network will rub off on Travel Channel, the newest addition to its lifestyle media portfolio.
Knoxville-based Scripps Networks announced Wednesday the appointment of two new leaders to oversee strategy and content development at Travel Channel.
Andy Singer was promoted to general manager and Ross Babbit was named senior vice president of programming production. Both executives spent several years in top posts at HGTV and DIY Network, two of Scripps Networks most successful properties.
Singer will lead programming strategy and editorial vision and work with the Scripps Networks sales team “to better leverage Travel Channel’s highly engaged audience in the marketplace,” according to a news release.
Singer joined the Travel Channel programming team in August after spending four years with DIY Network and HGTV.
Babbit will oversee the Travel Channel’s producers, editors and programming partners. He also will oversee program scheduling. Babbit has been with Scripps Networks since 2004 and succeeded Singer as general manager of DIY Network.
Scripps execs made it clear they expect big things from Singer and Babbit.
With these leadership changes the Travel Channel “will establish itself as a top-tier lifestyle brand through content development and talent procurement,” Travel Channel President Laureen Ong said in a news release.
Scripps Networks President John Lansing said Singer’s “focus on developing scalable, breakout programs and identifying engaging talent is evident in the new programs Travel Channel is introducing this year, moving this brand closer to becoming a destination network.”
Full disclosure: I own a small number of Scripps Networks shares.