The Super Bowl is two and a half weeks away, but we already know who big winner will be –
broadcaster NBC Universal.
Last year’s Super Bowl had record viewership and brought in $228 million in advertising for Fox.
“It’s likely this year’s audience will be of a comparable size, adding to the cumulative $1.72 billion that advertisers have spent on Super Bowls over the past 10 years,” according to report on MarketWatch.
Many advertisers are being tight with their money these days, but the Super Bowl continues to attract big money.
MarketWatch offers an interesting look at which companies have spent the most on Super Bowl spots and why. NBC is bringing in an average of $3.5 million for a 30-second ad on the Feb. 5 broadcast.
Read the full MarketWatch report here: Super Bowl ads top $1.7 billion in 10 years
Photo: Lucas Oil Stadium in Indianapolis is the site of the 2012 Super Bowl. In this Sunday, Nov. 6, 2011 photo, the stadium is seen during the first half of an NFL game between the Indianapolis Colts and the Atlanta Falsons.