The California company behind the popular Power Balance wristbands has admitted there is no scientific evidence behind its claims.
I know what you’re thinking. How can this be? You’ve seen the TV commercials. Sports stars swear by the wristbands.
But Australian authorities have gotten the company to come clean, according to the Associated Press.
The lack of scientific evidence may not be a suprise, but the company’s public admission is shocking.
And marketing genius.
My guess is sales of the wristbands will surge as publicity about the company’s admission spreads.
Even though we know the power of the wristbands is a gimmick, sometimes it’s hard to resist a fad.
Remember Pet Rocks?
Last month, while in Florida visiting family during the holidays, I sat in a mall and watched a kiosk crew hawk the wristbands.
It was entertaining. The best salesman of the bunch was the lanky, 30ish, bald guy with an uncanny knack for getting young women to stop and listen to his spiel. His hook was a quick compliment — “Love your hair,” “Love those boots!”
Sometimes, in the middle of closing a sale, he would go too far — “So, what do you do for fun?” and the customer would bolt.
However, maybe one in 10 of those who stopped would buy a wristband.
Not a bad ratio.
Photo: In this Nov. 26, 2010 file photo, Boston Celtics’ Shaquille O’Neal wears a Power Balance bracelet on his left wrist during a NBA basketball game against the Toronto Raptors in Boston. Australian authorities on Tuesday, Jan. 4, 2010 said the California-based company behind the wristbands has no business claiming that they can improve balance, strength and flexibility. And they even got Power Balance to admit it. (AP Photo/Winslow Townson)