Poll: Holiday shoppers ‘enthusiastic’ but spending less

With the Christmas shopping season entering the stretch run, Consumer Repor112510blackfri26.mc.jpgts’ latest survey offers an interesting look at consumer attitudes.

Half of us are “enthusiastic” about the holiday shopping season, but almost one-third of Americans say they are worse off financially than they were last year, according to the Consumer Reports Holiday Shopping Poll.


For the fourth straight year, consumers will spend less on holiday expenses than they did the prior year — an average of $679 this year, about twenty bucks less than in 2009, according to the survey.

“The recession may be officially over, but many consumers remain concerned about paying their bills and the security of their jobs,” Tod Marks, Consumer Reports senior editor and resident shopping expert, said in a press release. “Despite these ongoing economic challenges, people are largely optimistic this time of year. They haven’t stopped spending, they’re just trying to get the most for their dollars.”

More on the CR survey

CR’s last minute holiday shopping tips

Photo: In this photo taken Nov. 26, 2010, Jessica Shelley shops at the Disney Store at West Town Mall on Black Friday. (Knoxville news Sentinel/ J. Miles Cary