Chamber hooks up with Coach Dooley

University of Tennessee football coach Derek Dooley has had an eventful summer leading up to his first season as the head man of the Big Orange money-making machine.

0327utfootball07_asb.jpgNot all of the pre-season headlines have been been fun for the new coach, but he’s guaranteed a pleasant crowd for at least one event next week.

The Knoxville Chamber calendar shows an exclusive “Premier Partner Event” with the coach at 7:30 a.m. on Thursday, July 29. Click here for more details on the meet-and-greet.

Chamber members pay thousands of dollars for “Premier Partner” status, but getting face-time with the UT coaches is one of the perks.

It goes without saying that the local biz community is a major supporter of UT athletics, football in particular. Local businesses love nothing better than to associate themselves with the Big Orange. Just this week a Knoxville company sent me a magazine about UT football.

Who knows how many copies the company sends out every year, but it’s an effective marketing tool. Think about it. For the next six months, that magazine — with the company’s name on a sticker plastered on the cover — will be on coffee tables in offices and reception rooms all over the region.

Many local companies incorporate UT sports in their marketing campaigns. It’s a guaranteed winner with local fans who can’t have too many football schedule magnets and other doodads.

And if Dooley’s teams are successful and fans quickly forget the Lane Kiffin fiasco, all the better. Happy fans spend lots of money.


KNS file photo: Amy Smotherman Burgess

UT Coach Derek Dooley during practice at Haslam Field on Saturday, March 27, 2010