It’s all going to be O.K. I know this because FedEx Office tells me so.
According to the company’s third annual “Signs of the Times” national survey, small biz owners are ready to take the economy to the promised land.
Or “eager to lead the charge out of the country’s protracted recession,” in the language of PR.
Seventy-two percent of the small businesses surveyed said “they will be the driving force behind the U.S. economic recovery in 2010.”
More than half — 51 percent — said their businesses already have fully recovered from the Great Recession or will do so by the end of this year.
What’s more, the survey found that 42 percent are considering boosting spending on marketing and advertising. More spending on direct mail pieces, newsletters, brochures etc., would be a good thing for FedEx Office, of course.
Not that that has anything to do with the company promoting its survey.
To be painfully honest, the news business would like to see more spending on advertising, too.
Read the full FedEx Office press release here. When you’re done, go buy something. Support the revcovery.