News release from Tennessee Democratic Party:
NASHVILLE, TN- Tennessee Democrats applauded the Democratic National Committee’s recent announcement of its new data and technology program, “Project Ivy”, which is designed to equip down-ballot candidates at the state and local levels with the sophisticated technological tools that helped propel the Obama campaign to victory.
According to DNC Technological Director Andrew Brown, the new technology will include “access to predictive models, methodologies for survey sampling and sophisticated techniques for testing messaging” through VoteBuilder, the voter database used by Democratic campaigns.
Additional upgrades will include a new virtual phone-bank tool, so that Democratic volunteers from all over the state can seamlessly and effortlessly call volunteers and voters via the web, and a polling place widget, embeddable on campaign websites, to help voters find their polling place, even allowing them to add a reminder to their calendars. And perhaps most importantly, Vertica, the new engine powering the analytics program and modeling, will be made available to state parties and to Democratic campaigns.
Some very prominent victorious Democratic campaigns in 2013, among them Terry McAuliffe’s gubernatorial bid in Virginia and Cory Booker’s for U.S. Senate in New Jersey, were able to use some of the technology now being made available to all Democratic campaigns through Project Ivy. According to Addisu Demissie, who managed Senator Booker’s campaign, “the DNC is helping to revolutionize campaigns again by applying the same tools and principles from the Obama campaign to races of all sizes. We tested some of those tools on the Booker campaign – they worked and we were able to run a smarter, more focused campaign as a result.”
Project Ivy is also bringing new data to the campaign arsenals of down-ballot Democratic candidates as well as new technology. At the Democratic National Committee Winter meeting in late February, it was announced that, for the first time, Democratic candidates will have access, through VoteBuilder, to the data and contact information for Obama campaign volunteers from 2008 and 2012.
Tennessee Democratic Party Chairman Roy Herron said of the new project, “We are so excited to start empowering our Democratic candidates, staff, and volunteers all across Tennessee with the cutting-edge data and tools that allowed Democrats to run circles around Mitt Romney in 2012. Our candidates up and down the ballot will now have an even more enormous technological advantage over their Republican opponents, and they will now be able to reach even more voters, more effectively, in less time.”