Black buying $500K in TV campaign ads

U.S. Rep. Diane Black, facing a challenge in the 6th Congressional District Republican primary, is preparing to spend nearly a half million dollars on TV ads, reports The Tennessean.

Black — who is among the richest members of Congress — is prepared to spend $493,000 on three or four advertisements that will run on broadcast and cable television stations between June 29 and the August 4 primary election, according to her campaign.

Although the content of the first ad remains unknown, according to the latest documents filed with the Federal Communications Commission, Black is planning to run as many as 400 ads on various programs on WTVF, WSMV, WZTV and WUXP. Those documents show reserved ad slots already totaling $386,615.

“Diane has a strong conservative record and we will be communicating that to Middle Tennessee with an aggressive advertising campaign on radio, TV, digital and through our grassroots door-knocking campaign,” said Brad Todd, a campaign spokesman. “She has always run innovative campaigns that blend multiple media — she was one of the state’s earliest campaign adopters of digital advertising in 2010. There’s a reason she has never lost an election — she runs hard.”

Black, who has represented the 6th Congressional District since 2011, is being challenged in the Republican primary by former state Rep. Joe Carr, Tommy Hay and Donald Strong.

…Jeremy Hayes, a spokesman for Carr, said he was not surprised at the amount of money Black is spending on ads.

“Seventy percent of broadcast TV viewership is outside the 6th District and this type of inefficient spending illustrates the same spending habits she had when she voted to raise the debt limit four out of the last five years,” Hayes said.