State subsidies not enough to save ‘Nashville’ from ABC ax

The ABC television drama “Nashville” will not be renewed for a fifth season despite allocation of another $8 million in incentive money including in the state budget for the coming year.

From The Tennessean:

The show’s production reshuffled its creative team and negotiated in principal a lucrative government incentive package in making its sales pitch for renewal to ABC. But inconsistent ratings plagued the program, a fictionalized drama on the local music industry and city politics.

Still, “Nashville” made its mark on the local economy.

Tourism leaders say “Nashville” lured visitors from around the globe. The Bluebird Café, which was a regular setting for the show, enjoyed sell-outs and long, winding lines of fans hoping to gain a seat.

“We are incredibly disappointed to hear the news that ABC has not renewed the show ‘Nashville’ for another season,” Nashville Mayor Megan Barry said in a written statement. “The show has been an enormously successful promotional tool for our city, which is why the state of Tennessee and Metro Nashville were prepared to support production for a fifth season to be filmed here.

“This is a loss for ABC and for the millions of fans across the world who have grown to love this show. We have enjoyed hosting the cast and crew of the show over the last four years and look forward to future opportunities for film and television production here in Nashville.”

…In four years of production, “Nashville” brought in $45.65 million in incentives, mostly from the state. The state and Metro justified the incentives because they viewed “Nashville” as an hour-long commercial for visiting the city.

In that way, the show influenced the incentive strategy for film work, with a new focus on productions that might help boost tourism.

“The state has supported the show, and we believe it was an excellent marketing vehicle for Tennessee,” said Bob Raines, executive director for the Tennessee Entertainment Commission. “The show had a great run, and it will live on through syndication and streaming services for people all over the world to enjoy. The show also leaves a terrific musical legacy that fans can continue to enjoy and associate with Tennessee and the city.”