Following ‘sexist’ flap, Haslam erases ‘governor’ from agency title

Gov. Bill Haslam has changed the name of the Governor’s Highway Safety Office, which got a fair amount of negative publicity last year, to the Tennessee Highway Safety Office through an executive order. The order also transfers oversight of the agency from the Department of Transportation to the Department of Homeland Security.

Executive Order No. 3, signed March 29 and effective April 1, is HERE.

Further from a Tennessean report on the move that gives some of the recent history of the former Governors Highway Safety Office:

The highway safety office generated controversy last year after launching a campaign that featured what some called a sexist approach to encouraging young men not to drive under the influence. The campaign used coasters and fliers with slogans designed to reach the “young male demographic,” the agency’s director Kendell Poole told The Tennessean at the time.

One version of drink coasters said, “Buy a drink for a marginally good-looking girl, only to find out she’s chatty, clingy and your boss’s daughter.”

A flier read, “After a few drinks the girls look hotter and the music sounds better. Just remember: If your judgement is impaired, so is your driving.”

Another aspect of the campaign mimicked graffiti found on the inside of a bathroom stall using a section of the highway safety office’s website.

The “Legends of the Stall” portion of the website featured behaviors such as binge drinking, promiscuity and cleaning up vomit with a cat. The website became inactive after The Tennessean initially reported about the campaign last July.