While he understands the criticism directed at development of a new Tennessee state logo, Gov. Bill Haslam says it’s something that’s needed for consistency in state government, reports The Tennessean.
“I get it, that’s something people can understand and say, ‘Why’d you pay $46,000 for something that I could have done at home?’ ” Haslam told reporters Wednesday.
But that design comes with a greater purpose, Haslam argues: continuity. There are 172 logos used by state departments and agencies right now. Those agencies and departments change those logos from time to time, which also costs the state money.
Now, with the new logo, the state can convey a unified, consistent message, Haslam said.
“I think part of the idea is to have a consistent brand across state government. There are some people who might not like that brand, but that becomes a question of choice,” Haslam said.
At the same time, the state still might not enforce the implementation of the logo across the board. Haslam acknowledged at least several departments are seeking exemptions from having to use the new logo, adding there “might be some situations” where an exemption could be provided. He didn’t say anything about which departments might want an exemption.
…”We’re never going to change the state flag. We still use the tri-star on a lot of different things. This was about a department identification logo that we wanted to be consistent,” Haslam said.