Direct mail attack ad in TN legislative race wins national award

News release from Gregory Gleaves, Direct Edge Campaigns:
NASHVILLE – At this year’s American Association of Political Consultants 2015 Annual Pollie Awards & Conference, Direct Edge Campaigns took home a POLLIE award for the “Best Use of Negative / Contrast” direct mail piece for a Republican State Legislative campaign.

Television advertisements can easily receive viral recognition and it is rare for a mailer to command that level of prestige. But one mail piece called “Kiffin,” which was designed by Tennessee-based Direct Edge Campaigns, received nationwide recognition from the USA Today, ESPN, and FOX Sports, amongst numerous local mentions, making it one of the most well-known direct mail pieces in recent history. The piece was designed for the Tennessee Federation for Children PAC.

“At Direct Edge, we continue to push the envelope for effectiveness and creativity, but most importantly: we win,” said Gregory Gleaves, founder of Direct Edge Campaigns. “We were honored to receive three accolades at this year’s Pollie Awards, but the “Kiffin” award was certainly an exclamation point for a very successful political cycle for our clients. As we look towards the 2016 cycle, we are excited to implement innovate and creative campaigns to elect the next generation of conservative leaders across the country.”

The AAPC announced this year’s winners at the 2015 Annual Pollie Awards & Conference on March 19 in New Orleans, LA. The Pollie Awards (Pollies) are bipartisan honors awarded annually by the AAPC to members of the political advertising and communications industry who have demonstrated superior work on behalf of their candidates and causes. A blind jury of their peers selects AAPC award winners. Esquire magazine has dubbed the Pollies as “…the Oscars of political advertising.”

Direct Edge Campaigns started in 2013 with the goal of helping conservative candidates spread their message of change and prosperity. The firm has helped more than 180 candidates reach potential voters across the Southeast with more than 4 million pieces of mail. For more information about Direct Edge, please visit www.DirectEdge.Gop

Note: The piece was an independent expenditure used to attack former state Rep. Gloria Johnson, D-Knoxville, defeated by Rep. Eddie Smith, R-Knoxville. Post at the time, HERE, indicates that it didn’t go over so well at the local level…. but, well, there are often differences of opinion.

The full list of POLLIE awards is HERE. A copy of the Lane Kiffin ad may be viewed by clicking on this link: kiffinmailer