Pro-Obamacare PR campaign getting underway; TN talking points

From a Politico article:

The White House, Democratic lawmakers and advocacy organizations will launch a campaign this week to highlight real-life experiences under the Affordable Care Act — tales so compelling that they help drive up enrollment, marginalize Republican repeal efforts and erase memories of this fall’s HealthCare.gov debacle.

That’s the thought at least.

If Wednesday’s start of coverage for millions of Americans doesn’t go as planned — so far, little about Obamacare has — the airwaves will be dominated with stories of complications and dropped insurance, and President Barack Obama will once again have to explain what went wrong.

But Democrats still see this moment as their best chance yet to show voters why the embattled law is worth protecting by featuring accounts of people visiting the doctor for the first time in years, receiving treatment for a nagging ailment or buying medication that they could never afford before.

White House officials and congressional aides say they have been lining up consumers and vetting their stories to tell through videos, blogs, local news, press conference calls and Twitter feeds, including those of celebrities. Health and Human Services Secretary Kathleen Sebelius kicks off the effort with op-eds running Sunday in more than three dozen papers.

Andy Sher, meanwhile, has listed Tennessee talking points to be used within the state, citing a White House press release.

According to the Obama administration, beneficial impacts of the law in Tennessee include:

• 1,413,000 individuals on private insurance have gained coverage for at least one free preventive health care service such as a mammogram, birth control, or an immunization in 2011 and 2012.

“In the first eleven months of 2013 alone, an additional 584,400 people with Medicare have received at least one preventive service at no out of pocket cost,” the release says.

• Up to 2.76 individuals with pre-existing conditions such as asthma, cancer, or diabetes – among them up to 353,000 children – “will no longer have to worry about being denied coverage or charged higher prices because of their health status or history.”

• Some 1.2 million Tennesseans have gained expanded mental health and substance use disorder benefits and/or federal parity protections.

• An estimated 889,000 uninsured Tennesseans will have new health insurance options through Medicaid or private health plans in the marketplace.