Roll Call has an interesting piece on U.S. House Republicans planning their politicking for the upcoming August piece. And, not surprisingly, the Democratic Congressional Campaign Committee has localized it – for Tennessee purposes, an attack on U.S. Rep. Scott DesJarlais.
Here’s an excerpt from the Roll Call blog article:
The August House Republican Conference planning kit, titled “Fighting Washington for All Americans,” offers a rare glimpse into the constituent outreach efforts of the GOP. Those efforts, it turns out, are highly calculated, hashtag-heavy and rife with references to the video app Vine.
The best way to stay in Washington appears to be to deride Washington, and Republican leadership isn’t going to deviate from that familiar formula.
Of the many topics Republicans could delve into — the impending debt ceiling debate, immigration or, perhaps, the sequester — the 31-page GOP packet focuses on safer ground: Obamacare, jobs and the fierce hatred of all things Washington.
It includes a cookbook of events largely aimed at whacking the Obama administration and highlighting House Republicans’ efforts to fight it — while using social media every step of the way.
There’s an “Emergency Health Care Town Hall,” for starters, with detailed recipes on where to hold the event, how to promote it — tweet it, Vine it, Instagram it, Facebook it — and how to hold an “impromptu” media availability to “frame the key takeaways.”
Riva Litman, the spokeswoman for Republican Conference Chairwoman Cathy McMorris Rodgers of Washington, said it is the job of the House Republican Conference to equip members with “the tools and resources they need to take our message to all corners of this country.”
And here’s the DCCC DesJarlais-bashing press release:
News release from Democratic Congressional Campaign Committee:
In a stunning irony, Congressman Scott DesJarlais’s House Republican leaders sent him a letter instructing him to campaign against Washington during the August Congressional Recess according to a newly leaked document. The instructions direct Congressman DesJarlais to campaign against the same Washington that he is part of and responsible for.
The instructions include a comprehensive list of how to try and pull the wool over voters’ eyes, with staged events and misinformation campaigns, all in an attempt to convince constituents that Congressman DesJarlais is not a Member of Congress in Washington.
“National Republicans are telling Congressman DesJarlais to campaign against the broken Congress – after he broke it,” said Emily Bittner of the Democratic Congressional Campaign Committee. “Americans are demanding an end to Washington’s gridlock and partisanship, but Congressman DesJarlais is getting instructions to lie to voters and campaign against the very Washington he and his Republican leaders created. But the plan doesn’t answer one tough question for Congressman DesJarlais: how can you be the solution to a broken Washington when you’ve created the problem of a broken Washington?”
Actual events and tips for Congressman DesJarlais from the national Republicans’ instructions include:
· Tour hospitals and healthcare facilities that you have confirmed in advance agree with Republican “messaging theme(s)”.
· Invite attendees to events who will “take [the conversation] in a direction beneficial to the member’s goal.”
· Host a “Millennial health care forum” with a doctor to discuss young people’s health care concerns–but make sure to “select a health care provider with the same stance on the issue.”
· Host a jobs fair for your constituents, and make sure to “include the opportunity to opt-in to your email list” for the unemployed job-seekers, as well as the opportunity to address them “3-4 times throughout the day.”
· Take photos outside all of the schools you visits wearing the different schools’ “team gear”.
· Visit senior centers at times with “built-in crowds.”
· Make sure to “utilize the new ‘Vine’ app” as much as possible, taking care to “post a creative Vine video” whenever you visit sites like energy production facilities.
· Host a forum for young professionals interested in careers in energy and technology, and use their information to “provide lists for future targeted mailings.”
· Help constituents pump gas or bag groceries–but make sure to “wear clothes in which you feel comfortable doing ‘hands-on’ work.”
· Don’t forget, for each event–“use a consistent hashtag”!
· But most important of all: never, ever remind your constituents that it’s your fault Washington is “out of control.”