TDOT Grants $100K for Anti-Litter Musical Video

News release from Scenic Tennessee:
Mount Juliet, TN – December 11, 2012 – A Tennessee nonprofit best known for
promoting the state’s scenic qualities now wants to showcase Tennessee’s musical
heritage as well.
Scenic Tennessee has been awarded $100,000 by the Tennessee Department of
Transportation to produce a series of quick-paced videos that apply the power of
Tennessee music to the problem of Tennessee litter. Tentatively called
“Tennessee Speed Cleanups,” the project involves videotaping dozens of litter
pickups across the state, digitally accelerating the footage, then setting it to
original or traditional music performed by amateur as well as professional
musicians. Enhanced with captions, credits and images from 20 years of Scenic
Tennessee photo contests, the completed videos will be shared via traditional
media as well as sites like Twitter, YouTube and Facebook. UT Knoxville’s
student environmental group SPEAK will oversee the social media side of the
project.
It’s all part of a new effort by TDOT’s beautification office to address litter
“beyond routine maintenance.” Scenic Tennessee, an affiliate of Scenic America,
is one of 15 grant recipients notified yesterday of their share in nearly $1
million provided by the state’s soft drink and malt beverage industries.
Grantees are required to provide a 20-percent match; for Scenic Tennessee, this
will come in the form of hundreds of hours of volunteer labor.

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