A Look at Congressional Campaign Ad Spending on Chattanooga TV

GOP candidates U.S. Rep. Chuck Fleischmann, Scottie Mayfield and Weston Wamp scheduled 663 political ads between June 21 and Tuesday on local affiliates for ABC, CBS, Fox and NBC, a review by Chris Carroll indicates.
While that may seem like a lot — more than 50 ads a day for two weeks across four channels — saturation and style vary for the Republicans seeking Tennessee’s 3rd District seat.
And it’s only the beginning.
Fleischmann is airing 220 repetitions of two ads within the 13-day span, while Wamp is rotating his own trio 352 times in the same timeframe. Mayfield bought time for 91 spots in six days from WDEF, WDSI, WRCB and WTVC, records show.
Expenditures for local broadcast ads tell only part of the story, since each candidate is doing some combination of cable, radio and Internet advertising throughout a district that extends from Chattanooga through Oak Ridge and all the way up to the Kentucky border.
But local television advertising numbers are one way to quantify how much the candidates are spending to reach the 3rd District’s largest consolidated group of voters — Hamilton County residents.
As required by law, each TV station allowed the Chattanooga Times Free Press to examine political ad buys. All told, the Republican field has spent at least $131,826 since Wamp became the first 3rd District GOP candidate to hit the airwaves on June 14.
Democrats in the race, meanwhile, have purchased $812.50 of television advertising, records show. That money bought time for Bill Taylor, a Chattanooga businessman, whose outreach has consisted of four, four-second spots touting his support for the Second Amendment. They aired during the Belmont Stakes horse race June 9.

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