UT Believing In Better? ‘Big Orange. Big Ideas’

KNOXVILLE, Tenn. (AP) — The University of Tennessee has a new branding campaign: “Big Orange. Big Ideas.”
According to The Knoxville News Sentinel, the slogan will be used in UT’s local and national advertisements and on its new redesigned website (http://bit.ly/w8xPlP).
Flags, posters and banners on campus Wednesday announced the new campaign.
Chancellor Jimmy Cheek said the campaign provides a much-needed platform for telling the university story and strengthening its reputation.

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