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Tennessee is 9th ‘most valuable’ team in college football, according to Forbes

dave-hart-kns.JPGKNOXVILLE, Tennessee Tennessee athletic director Dave Hart and new coach Butch Jones talk frequently of the importance of the Vols’ football “brand.”

Even former Tennessee coach Phillip Fulmer, when I spoke to him earlier this month at his Hall of Fame induction, spoke of the importance of rebuilding Tennessee’s iconic national brand in college football.

“We have built a brand at Tennessee that we lost, but we can get back,” Fulmer said.

Despite five years of mediocre football, the road may not be as long as some think.

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