KNOXVILLE, Tennessee — Tennessee’s athletic department unveiled a new video and an Instagram image early this morning, both promoting today’s date — “08.15.13″ — and dropping some strong hints about the Vols’ new uniforms.

Some hints? Notice the smoke in the video.

Folks on Twitter have pointed out that “smokey” is an officially licensed UT color.

The uniforms won't be gray, they are Smokey and it's an Official UT School Color. PMS 426. Butch is Master Splinter

— Erik Ainge (@ErikAinge3) August 15, 2013

Here’s what Butch Jones said about uniforms during the pre-camp press conference on July 31.

Jones said recruiting is a factor in uniform changes, but said he is as devoted to UT’s traditions as fans.

“I think I’ve proven that,” he said.

Even so, could there be further changes forthcoming?

“There may be something coming,” Jones said without elaboration, “but everything we do will respect our traditions at Tennessee.”

Tennessee’s media day begins at 3 p.m. Expect plenty of uniform talk — and perhaps some fresh images — this afternoon.

Update! New photo posted at 8:52 a.m. I have a feeling each subsequent update will get more revealing. Not bad marketing.