Butch Jones in new video: ‘They saw adversity. I saw tradition.’

KNOXVILLE, Tennessee — Butch Jones doesn’t directly mention ticket sales in a new video advertisement posted on Monday, but the challenge to fans is implicit.

Fans delivered when Jones called for a big crowd at his first spring game. But in a challenging national ticket environment, filling the 102,000-seat Neyland Stadium may prove challenging.

In the video, Jones walks toward the camera amid a blue fog of some sort.

“They said this job isn’t what it used to be.”

“They saw adversity. I saw tradition.”

“They saw weakness. I saw promise.”

“They said we need to put this program back on top. I said (chuckle), ‘When can I start?'”