Among its new features, the redesigned Knoxnews.com website spotlights content from two of the E.W. Scripps Co.’s national digital initiatives.
One is DecodeDC, produced in the Scripps Washington bureau. The project began as a series of podcasts by founder Andrea Seabrook, who joined Scripps after several years at NPR, where she was Congressional correspondent and hosted Weekend All Things Considered. Its mission now has broadened to become a multimedia narrative tool to “help Americans understand how crucial political issues affect everyday life.”
Decode DC isn’t afraid to put some attitude and humor in its reports, as reflected in a series of “exit interviews” of outgoing members of Congress and a recent video explaining lame ducks featured on Knoxnews.com today.
Another initiative is Newsy, a multisource video news service. Scripps acquired the Columbia, Mo.-based startup late last year. Chairman Rich Boehne describes it as “a next-generation news network designed and built exclusively for digital audiences.”
The two projects are part of Scripps’ strategy to build a national news brand that enhances local content and captures a slice of the broader digital news audience.