Ad inserts present production and deadline challenge

Stacks of advertising fliers await inserting in the News Sentinel's packaging center.

Stacks of advertising fliers await inserting in the News Sentinel’s packaging center.

Holiday advertising inserts are stacking up in the News Sentinel’s packaging center these days. Inserting them into the paper is the production challenge of the season.
We’ll have early deadlines some nights when the insert load is particularly heavy. But early deadlines will be battling with late football games. Both the Vanderbilt and Kentucky games are scheduled to start at 7 p.m., and our Operations Department will be faced with assembling huge Sunday papers as soon as the games are over.
Our production team is very capable, though, and our equipment is still state-of-the-art. But it’s a busy time, especially when you consider that in additional to the News Sentinel, we are printing four other daily newspapers: The Oak Ridger, Maryville’s Daily Times, the Daily Beacon for UT and the daily features section of the Chattanooga Times Free Press, which is replacing its presses and contracting with us to help out during the transition.