The New York Times is going to $2, and the Dallas Morning News may go to $1.
We have no plans to raise the price of the News Sentinel right now. We went to 75 cents last year after being at 50 cents for many years.
But with advertisers covering a smaller percentage of the expenses of putting out a newspaper, it’s not surprising that some of the burden is shifting to readers.
Folks object to price increases, of course.
But I find myself wondering about the relative value of our product … like when I go into a convenience store and drop more than a buck for an Icee.
Is a large cup of frozen, foamy sugar water a better value than a newspaper?
Depends on what you’re thirsty for, I suppose.