Beauty lovers rejoice. A second Sephora will be opening in West Town Mall on Friday.
The location will be on the other end of the mall inside JCPenney, where shoppers will find 2,600-square-feet of makeup, skincare, fragrance and other beauty accessories.
JCPenney partnered with Sephora back in 2006 to open these store-within-stores in an effort to lure young female shoppers. The JCPenney off Parkside Drive in Turkey Creek has a similar set up. Continue reading